What You’ll Find Here
Customer Experience
Marketing Technology
GTM & Alliances
Strategy & Markets
Enablement
Leadership
Learning
How I work
Where a vendor’s roadmap meets an agency’s pace and a client’s needs.
I trained as an economist — numbers, markets, why things work the way they do. That’s still how I read every room.
For 15+ years, I’ve moved between two sides of the same business: global software vendors like Adobe and IBM, and the agencies that turn their platforms into results for clients — Merkle/Dentsu, IPG/TimeToAct.
I’ve built on both sides of that table. An Adobe business worth eight figures and a new business line (AEP) from nothing. Sales teams turned from a falling trend into double-digit growth, twice.
What I bring isn’t a method from a book. It’s the ability to sit between three different logics — and find what works for all of them.
Based in Zurich, working across DACH.
Follow My Journey
Awards & Achievements
Successful Booking Turnaround at IPG/TimetoAct Group
Took over a shrinking pipeline and turned it into sustained double-digit growth — by building the structure that wasn't there yet.
Establishing a Services Sales Team in Switzerland at Adobe
Built a professional-services sales function from scratch, becoming a trusted advisor to some of Switzerland's largest enterprises.
Expanding AEM Business & Establishing AEP Business at Merkle DACH
Grew an existing platform business and built an entirely new one alongside it — from zero to eight figures.
Award for first European AEMaaS Pilot (ABB) at Adobe
Recognized for turning an unproven concept into the first successful pilot of its kind in Europe.
Establishing small Sales team at Scale up stage at IPG
Built a sales team from the ground up during an early scale-up phase — laying groundwork others later built on.
Die Kunst des langsamen Morgens – Warum du nicht sofort zum Handy greifen solltest
At a glance
Alliances & Partner Ecosystem Management
Build and steer strategic technology partnerships – from scratch or through expansion – turning them into a growth engine in their own right.
Sales Leadership
Lead with empathy: give each individual clear ownership, coach them to grow into it, and let accountability drive consistent results.
Trusted Advisor
Bring the right people together across organizational boundaries and build the trust that makes complex deals possible in the first place.
Driving Change
Move teams and organizations from a negative or stagnating starting point into sustainable growth momentum.
Marketing Technology, Data & AI
Combine deep expertise in the digital experience stack across all layers with business-oriented, enterprise-level advisory.
I love to connect with people. Let’s talk!
Get In Touch
- 8032 Zürich
- Switzerland